Bad Habits

2
Branding
Collection Developing
Marketing Strategy
Graphic Design
About project
Client
Bad Habits
Year
2017-2020
Website
http://www.badhabitshop.com

Bad Habits — A Bold Expression of Contemporary Fashion

Bad Habits is a brand that blends maximalism with youthful energy, constantly exploring new trends and innovative aesthetics. Over the years, it has established a strong visual identity, recognized worldwide for its distinctive prints, bold patterns, and unique approach to streetwear.

Our Vértice Vision Platform has contributed to the brand's success by designing logos, catalogs, and innovative, instantly recognizable prints That Gained Global Recognition. Through creative direction and strategic design, we helped shape a brand that speaks to a new generation of fashion enthusiasts, merging trendsetting ideas with high-quality craftsmanship.

In addition to shaping Bad Habits' Visual identity and branding, Vértice Vision played a key role in the brand's growth and market positioning.

We organized an Innovative fashion show, handling every aspect of the event—from concept to execution—followed by an exclusive Afterparty to maximize brand exposure and industry connections.

To ensure strong market positioning, we built a Strategic Retail Network, placing the brand in carefully selected stores to enhance its presence and desirability.

We Also Curated Trade Show Participation and Showroom Exhibitions, creating valuable opportunities for Bad Habits to engage with International Buyers and expand its reach in the global fashion market. Through these efforts, we helped establish the brand as a recognized name in contemporary streetwear.

Leveraging our Exclusive network of industry contacts, we facilitated collaborations with High-profile influencers who amplified Bad Habits' visibility and impact. Among them, notable names include Elettra Lamborghini, Roshelle, Anna Pepe, Irama, and Sita Abellan, all of whom contributed to strengthening the brand's presence in the fashion scene.

To further enhance brand awareness, we curated Photographic Campaigns, ensuring visually striking and cohesive imagery that aligned with Bad Habits' identity. Additionally, we managed the brand's Social media and website, crafting a digital presence that resonated with its target audience and reinforced its position in the market.

Abbiamo supervisionato la produzione di capi realizzati in diverse prestigiose aziende italiane, creando collezioni sia per uomo che per donna, oltre ad accessori. Le loro stampe iconiche sono state progettate dai nostri grafici interni e successivamente prodotte da partner di stampa selezionati con cura.